Getting Ready For Business

In North America, it is commonly frowned upon for those with money to flaunt it infront of other. In India, it is quite the opposite - you are expected to show off your wealth. With this information in mind, my family and I have prepared ourselves by buying new clothing specific for the wedding. My sister and mother are expected to wear a different traditional Indian dress to each event, and my father and I can wear suits. To keep up the appearances, my father and I already have a tailor in Toronto ready to size us for suits and dress shirts.

On top of looking spiffy in our new "digs", I have been to the travel doctor and gotten my necessary shots and pills. The doctor also gave me some advice to stay healthy; the one thing she said that really stood out was not to eat raw vegetables, especially salads.

We will be visiting India Times and discussing advertising techniques because advertising strategies in India are far different from North America. One piece of information we have already learned is that text messaging between wealthy families is the most efficient way to penetrate the wealthy class. During this session we will be talking about which type of print ads and posters would be suitable for Spirit of Math Schools Inc.

One area that we would really like to advertise in is T.V. One of my friends from India put it best, "An Indian mother would rather get hit by a bus then miss her Bollywood soap opera's". At first I thought it was a little extreme, but then my parents confirmed that behind a cruel joke, he was actually kind of right. The first picture is a billboard, one that is very common around Mumbai.

This second picture shows that everyone in India watches T.V. Here you can see that even people living in poverty have satellite dishes on their shacks.